Sunday, September 19, 2010

Cultivation theory

       From the way people view others from different regions to the way people view love, cultivation theory affects all of these.
       The cultivation theory is when people are constantly filled with the same image or viewpoint about a certain person, topic, etc. so much so that they believe that image is the only way to be, when in reality it isn't.  This theory fits into the roll of the everyday life for most people.  Men in particular are cultivated at a very young age that they must be strong and tough and not show any weaknesses.  This is problematic in the fact that one thing leads to another and all of the sudden that four year old kid who watched the John Wayne movie is 19 now and is preparing to go out tonight with his buddies to fight a rival gang to make sure that the other gang knows that they are "tough".
       The old saying "the man of the house" being passed on to the oldest son when a father goes away to work, war, etc. is a prime example of the cultivation theory taking affect.  The media has always portrayed the household as having to be run by a man, so when the father leaves the next male has to take his place.  This is a rather hard task for a 12 year old grade schooler.  Television shows and films are constantly showing this image, which in often cases is making young boys grow up too fast.
       I believe that the cultivation theory is all around us everyday.  It affects the way we see the gender, age, ethnicity etc. to a point that we don't even notice it because it is our everyday normal thoughts.

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