Blog Post 2: Females as Sex Symbols

       The media of 2010 plays a big role in forming the minds of today's youth.  In particular, is the way they portray females as sex symbols.
       According to dictionary.com, one of the definitions for the word frame is "a structure for admitting or enclosing something. (http://dictionary.reference.com/browse/frame)"  This definition is similar to how the media chooses to enclose women as sex symbols.  One thing is just about for certain, that whether you are watching a beer commercial, a music video or an add for the upcoming blockbuster hit movie, you will find a sex symbol in all of these.  Whether the film, commercial, add, etc. has to do with women or not the media takes every opportunity they have to make a pretty fe-male look sexy or seductive with the feeling that it "adds" to their product.  The women used in these rolls are all told that by giving up their bodies they are increasing their value.

       The film "The Other Guys" which recently opened in theatres, August 6th of this year, is a good example of a movie that goes out of their way to use Eva Mendes as a sex symbol.  The films main audience are the people who have enjoyed the comedical likes of some of Will Ferrell's past movies like "Old School",  "Step Brothers", and "Talladega Nights: The Ballad of Ricky Bobby" just to name a few.  The producer's though feel that they can add another audience to their viewing pool with their short clips of Eva Mendes such as the scene when Will Ferrell is going to try to solve the case and Mendes, showing a lot of skin, claims to her husband (Will Ferrell) "Listen my little sugar balls, don't get hurt. These (as she grabs her breast) are waiting for you when you get back home, they are perky, they are firm and they are yours!"  That scene and those lines serve as one purpose, to spark the interest of men who find Mendes very attractive by using her as a sex symbol. 

       The media today is telling our youth that all of this is acceptable and that in many cases women are simply objects.  This not only leads to many demeaning rolls for women, bu also to many more problems that we have in society today such as young girls doing their best to imitate these movie stars by starting to dress more adult like and wearing less and less clothes.